Audience
Who will see the sponsor? Parents, schools, members, local families, event attendees.
Sponsorship System
Sell community value, do not beg for donations.
A sponsor proposal needs audience, visibility, benefits, delivery standards and reporting. The best offer is specific and easy to say yes to.
A sponsor offer needs
- A named prospect and decision maker
- Credible audience and community fit
- A specific package and price
- Benefits the club can deliver
- A delivery owner
- Measurement and reporting
- Renewal date
Sponsor tiers
| Tier | Indicative amount | Use |
|---|---|---|
| Founding partner | $20,000 plus | Regional project, major visibility, launch event and annual impact report. |
| Hub partner | $10,000 | Support one local hub with naming recognition and local activation. |
| Team partner | $3,000 to $5,000 | Team gear, equipment, signage and season communications. |
| Community supporter | $500 to $1,500 | Local recognition, social acknowledgement and supporter list. |
Sponsor promise checklist
Inventory
What can the club actually provide? Signage, caps, shirts, website, newsletter, events.
Fit
Why does this sponsor belong near this club or project?
Delivery
Who will make sure sponsor benefits actually happen?
Measurement
What report will the sponsor get? Photos, reach, participation, outcomes.
Renewal
When and how will the club ask for the next year?
Sponsor workflow
Build the offer, then manage the pipeline
A proposal and a tracker solve different problems. Use both.
Proposal planner
Work out the offer
Clarify audience, fit, package, benefits, delivery and commercial terms.
Plan proposalProposal worksheet
Write the proposal
Document a tailored offer for a named prospect and decision maker.
Open proposalPipeline planner
Design the follow-up system
Work out prospects, warm introductions, ask amounts and next actions.
Plan pipelineSponsor tracker
Run the pipeline
Record status, benefits promised, follow-up and renewal dates.
Open tracker