CBNZ Club BuilderOperating systems for volunteer run clubs

Guided worksheet

Sponsorship Proposal Planner

Build a commercially credible proposal around fit, audience, benefits, delivery and terms.

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Question 2 of 9

Club or project summary

Explain the opportunity and delivery credibility before listing logo benefits.

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Our club supports 180 local participants and delivers weekly programmes across two venues. We are seeking a founding partner for a new access and equipment programme beginning in October.

Question 3 of 9

Audience and reach

Use actual numbers and distinguish total impressions from meaningful access to a defined audience.

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180 participants, approximately 450 family members, 1,900 opted-in email recipients, 3,600 social followers and four community events attracting 1,200 visits annually.

Question 4 of 9

Why the fit is strong

Show why this business is a better fit than any other logo buyer.

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The sponsor serves local families, operates near both venues and has a stated focus on preventive health and youth wellbeing.

Question 5 of 9

Sponsorship package

Give one recommended package rather than forcing the prospect to decode a long menu.

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Founding programme partner: $12,000 plus GST for 12 months, renewable by mutual agreement.

Question 6 of 9

Benefits offered

Prioritise useful rights: naming, content, access, activation, hospitality, signage and reporting. Avoid inflated logo lists.

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Programme naming, venue signage, four co-branded content pieces, activation at two events, volunteer day and quarterly impact reporting.

Question 7 of 9

Delivery standards

Sponsors need confidence that approvals, artwork, events and content will be handled professionally.

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Partnership manager appointed; annual delivery calendar agreed within 20 days; artwork approval within five working days; missed benefits replaced by agreement.

Question 8 of 9

Measurement and reporting

Report delivery and outcomes relevant to the sponsor, not just activity volume.

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Quarterly delivery tracker, event attendance, digital reach, content engagement, participant outcomes and annual partnership review.

Question 9 of 9

Commercial terms

Do not rely on an informal handshake for a material partnership. Flag terms that require a written agreement.

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$12,000 plus GST, 50% on signing and 50% after six months; 12-month term; health category exclusivity; subject to written agreement and brand approval.

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