Purpose
What is the club here to build, not just maintain?
Strategy Builder
Turn a loose committee idea into a club plan.
Use this page to define what the club is building, who it serves, what must be true for the season to work and what should not be attempted yet.
Strategy output
- A usable club mission
- 12-month outcomes
- 24-month ambition
- Participant and location focus
- Minimum capacity conditions
- Top risks and exclusions
A club strategy must answer five questions
Participation
Who is the club serving by age, location, pathway and ability?
Delivery model
Where will games, training and development happen?
Capacity
What coaches, officials, managers, fields and gear are required?
Money
What must be funded by fees, grants, sponsors, donors, events or reserves?
Recommended strategy structure
One page strategy
- Mission statement
- Current reality
- 12 month operating goals
- 24 month growth ambition
- Player and team targets
- Volunteer role targets
- Funding target
- Risks and controls
Decision rule
If the club cannot name the people, places, costs and controls required to deliver an idea, it is not a strategy yet. It is a wish list.
The strategy should force trade offs before the club starts recruiting children or collecting money.
Choose your route
Build the strategy before building the workload
Use the guided planner when the committee still needs to work through the answers. Use the worksheet when the decisions and facts are already known.
Guided planner
Work it out step by step
Clarify purpose, current reality, goals, capacity, exclusions and risks.
Open guided plannerDirect worksheet
Document agreed answers
Record the strategy once the committee has agreed the answers.
Open worksheetNot sure? Start with the guided planner. It saves locally, identifies unfinished sections and can transfer draft answers into the worksheet.