Working form

Club Strategy Worksheet

Define mission, goals, delivery model, constraints and risks.

This worksheet produces

  • Club mission
  • Current reality
  • 12 month goals
  • 24 month ambition
  • Target participants
  • Locations and facilities
  • Capacity requirements

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A mission should state who the club serves, what experience it provides and the lasting value it creates. Keep it usable, not ceremonial.

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Our club exists to give local people an affordable, well organised place to learn, play, compete and belong.

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Be factual. Include what is working, what is fragile and what is preventing progress now.

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The club has 85 active members, six committed coaches and stable field access, but administration, fundraising and equipment management rely on two people.

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Use outcomes with numbers, dates or clear completion tests. Avoid broad intentions such as “grow the club”.

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Reach 110 active members, train four new coaches, fill all committee roles and finish the season within budget by 30 June 2027.

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Set an ambition that changes capability, participation or reach, not merely a longer task list.

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Operate two sustainable programmes, retain at least 70% of participants year to year and maintain a six month operating reserve.

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Do not say “everyone”. Identify the people the programme is designed around and what currently stops them participating.

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Children aged 7–14 in the local catchment, especially first time participants and families affected by equipment and travel costs.

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Record ownership, booking security, storage, capacity, safety, weather and upgrade needs.

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Main clubrooms and field secured through annual council booking; school gym available for winter training; no permanent storage at the school site.

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Growth should be conditional on operating capacity. State minimum coaches, managers, administrators, officials and funding.

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Two additional coaches, one programme coordinator, team managers, updated safety gear, a central registration process and $18,000 of new funding.

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A credible strategy includes exclusions. Defer work that lacks leadership, funding, demand evidence or operational readiness.

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Do not launch a third programme, enter major travel competitions or commit to facility construction until core volunteer roles and annual funding are secure.

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Focus on risks capable of stopping the strategy: volunteer overload, cash shortfall, facility loss, safety, poor demand or unclear governance.

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Volunteer burnout: cap role scopes and appoint deputies. Funding shortfall: stage spending and do not contract before funds are confirmed.

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