Guided worksheet

Funding Campaign Planner

Turn a broad fundraising target into a clear campaign, funding mix, prospect list and 90 day plan.

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Question 1 of 9

Campaign name

Use a short public name that explains the purpose without sounding like a general plea for money.

What should this campaign be called?Does the name clearly signal the project and community outcome?

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Community Club Equipment and Participation Campaign

Question 2 of 9

Headline mission

Describe the practical change for participants or the community, not simply that the club needs funds.

What change will the campaign fund?Who benefits and why does it matter now?

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Raise the resources required to increase safe, affordable weekly participation for local children and families.

Question 3 of 9

Total target

Set the full amount needed to deliver the agreed scope, including contingency where appropriate.

What is the full campaign target?What budget and timing support that number?

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NZ$75,000 over 12 months.

Question 4 of 9

Minimum viable target

State the smallest amount that still delivers a worthwhile, defined first phase.

What is the minimum amount that still creates a useful result?What would be delivered at that level and what would wait?

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NZ$30,000 funds essential equipment, coach training and the first season launch.

Question 5 of 9

Funding stack

Build a realistic mix rather than relying on one funder. Make the components add to the campaign target.

Which funding lanes will make up the target?How much is expected from each lane and how confident is that estimate?

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Grants $30,000; two major sponsors $20,000; local sponsors $10,000; donations $10,000; events $5,000.

Question 6 of 9

Budget allocation

The allocation must add to the target and connect directly to the public campaign mission.

How will the full target be allocated?Which items are essential, staged or conditional?

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Equipment $25,000; facilities $20,000; coaching and officials $12,000; recruitment $8,000; events $5,000; contingency $5,000.

Question 7 of 9

Priority sponsors

Prioritise genuine fit and warm access. A long untargeted list is not a pipeline.

Which businesses are the best sponsor prospects?What is the fit, likely ask and warm introduction route for each?

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Regional bank, local construction firm and health provider. Proposed asks: $10,000, $7,500 and $5,000. Relationship owners assigned.

Question 8 of 9

Priority grants

Record only plausible funders after checking geography, legal status, timing and excluded costs.

Which grants appear to match the project?What can each funder pay for and what evidence or deadline applies?

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Community trust for equipment, council fund for participation programme and gaming trust for facility equipment. Criteria and deadlines to be verified.

Question 9 of 9

90 day actions

Include evidence collection, quotes, prospect meetings, applications, follow ups and reporting setup.

What must happen in the next 90 days?Who owns each action and what is the deadline?

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Weeks 1–2 approve scope and budget; weeks 3–4 obtain quotes and build sponsor pack; weeks 5–8 lodge two grants and hold sponsor meetings; weeks 9–12 follow up and launch community appeal.

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