Working form

Donor appeal email sequence

Three-email appeal sequence for supporters.

FormatFillable printable form

Use forClub committee work

OutputDownloadable PDF

Key details

Club / organisation

Date prepared

Project / campaign name

Owner

Working area

EMAIL 1 — LAUNCH Subject: Help [CLUB NAME] fund [PROJECT] Hi [NAME], We’re raising $[TARGET] for [PROJECT]. This will help [WHO] by [OUTCOME]. Can you contribute or share the campaign today? [LINK] EMAIL 2 — PROGRESS Subject: We’re [X]% there Thanks to early supporters, we have raised $[AMOUNT]. We still need $[GAP] by [DATE]. [SHORT STORY / PHOTO] [LINK] EMAIL 3 — FINAL PUSH Subject: Final days to support [PROJECT] We close the campaign on [DATE]. A contribution of any size helps us reach the target. [LINK]

Reminder: Check funder criteria before sending. Replace sample wording with actual evidence, quotes, dates, budgets and committee approvals.